Commercializing Creativity
into Growth
Strategic Advisory | Brand Leadership
From messy middle to market impact. I lead brand and creative strategy across product, marketing, and ops, turning ambiguity into alignment and shipped work.
What I Bring
I'm the translator between "this feels right" and "this drives growth.”
Calm, decisive leadership that bridges creativity and commerce.
I build high-trust teams and translate vision into the systems, products, and stories that move businesses forward. Equal parts tastemaker and operator, I bring clarity, cadence, and standards to the messy middle so beautiful work ships on time and on margin.
I plug in as a fractional partner or embedded leader (full-time when it’s the right fit) to align brand, product, marketing, and ops. The result is focus, momentum, and work people feel—inside and out.
How that shows up
Brand & Creative Strategy (Meaning Maker)
World-build brands that resonate (not just perform); spot patterns early and turn them into opportunity; elevate taste with commercial rigor.Culture & Team Leadership (Protector-Builder)
Create safe, high-standards teams across Design, R&D/Fragrance, PD, Sourcing, and Marketing; stabilize environments; open new paths for key talent.Strategy → Execution (Integrator)
Cut through noise; align creativity to outcomes; design systems that scale quality; partner with Finance/Ops to protect margin and dates.
Open to fractional and full-time leadership.
How We Can Work Together
Whether it’s as a senior hire, strategic partner, or short-term collaborator, I meet teams where they are and help move them forward.
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For early-stage or scaling teams that need clarity fast. We’ll align your story, positioning, and GTM into something clean and compelling—great prep for retail, a funding round, or internal realignment.
Engagement 2-4 weeks
Investment Project-based / Mid-range -
When brand, marketing, and creative are moving—but not in sync. I step in as a fractional executive to lead alignment across product and ops so the whole business moves forward.
Engagement Retainer
Investment Custom / High-touch -
For founders building something new and looking to define what it is, who it’s for, and how it grows. Includes a written roadmap.
Engagement One session + a written roadmap.
Investment Entry / Accessible
For Employers
Hiring for full-time?
I’m open to VP/Head of Brand & Creative Strategy or VP Product/Innovation roles where brand, product, and creative ops drive growth.
Quick receipts:
Helped grow ILLUME ~$8M → ~$100M; ~70% retention across 4 CEO transitions
Founded & led Good Chemistry a clean, ingredient-transparent fragrance brand; EBITDA-positive with repeat programs and top-decline velocity.
Unlocked national retail partners (Target, Anthropologie, West Elm, Magnolia, CB2)
Select Impact
$8M → $100M: scaled revenue while professionalizing creative ops; ~70% retention across 4 CEO transitions.
Good Chemistry: founded and led a clean, ingredient-transparent fragrance brand; EBITDA-positive with repeat programs and top-decile velocity.
Manufacturer → design-first house of brands: unlocked Target/Anthro/West Elm/Magnolia/CB2; improved mix and margin.
Brands and retailers I’ve built with, advised, or created for.
